Through a series of progressive, collaborative design sprints with key executives, the team shaped the complete sleep application experience—spanning concept definition, product design, ecosystem development, and continuous evolution. These sprints were conducted across multiple hubs in Europe and the US, enabling a rich mix of expertise and rapid decision-making. User validation was embedded in every step, ensuring that real-world needs guided both functionality and experience design. The result: the world’s most accurate sleep-measurement app delivering personalised insights, tailored advice, and actionable solution recommendations, that won awards in its first year of launch.

Key Take-aways

1. A continuous progression model enabled steady development from idea to launch.
2. User validation became a central pillar of the operating model, informing every major decision.
3. Cross-continental workshops provided the breadth of expertise needed to build a robust, scalable sleep-health ecosystem.

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The organisation required a holistic, patient-centred map of the entire recovery journey to guide a transformed approach to adherence, engagement, and communication.

Through a structured design thinking process, we convened and facilitated a diverse coalition of internal experts and external stakeholders—cardiologists, nurses, rehabilitation specialists, pharmacists, behavioural scientists, patient advocates, as well as commercial, medical, and access teams.

Internally, teams lacked a unified view of the patient journey; externally, stakeholders across hospitals, rehabilitation centres, GPs, caregivers, and patient associations each held only partial perspectives.

Across a series of collaborative working sessions, we explored lived experiences immediately after discharge, through rehabilitation, and into long-term secondary prevention. Using in-depth qualitative insights, rapid visualisation, prototyping, and iterative validation rounds with patients and clinicians, the team co-created a comprehensive, emotionally rich end-to-end journey.

This process yielded a distinctive visual representation of the cardiac recovery experience—capturing not only clinical touchpoints but also fears, motivators, behavioural triggers, informational needs, and systemic barriers affecting adherence. This visual and conceptual framework became the foundation for a redesigned adherence strategy, clearer HCP communication tools, and more personalised patient support materials.

Key Take-aways

1. Multi-stakeholder co-creation delivered a 360° understanding of life after an acute cardiac event, bridging the perspectives of clinicians, patients, and internal teams.
2. A structured design thinking approach revealed emotional, behavioural, and contextual barriers to adherence that traditional research methods had overlooked.
3. The resulting visual journey map became a Europe-wide benchmark—adopted across markets as a best-practice representation of patient-centred design and used to align medical, commercial, and patient-support strategies.
4. The new design framework enabled more meaningful HCP–patient conversations and informed targeted adherence programmes that resonated with real patient needs and decision moments.

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Patients consistently report that time between appointments generates the most anxiety, with questions arising at home that can’t be answered immediately. Those who complete treatment and enter long-term follow-up face an abrupt transition from intensive support to infrequent check-ins, creating its own psychological burden.

We brought proven “patient first” design, clinical and technology expertise across multiple healthcare settings. We understood that technology is the minor part in meeting the challenge problem—the solution required co-creation with patients and providers to ensure seamless integration into clinical workflows.

Data published data by the lead oncologist demonstrated significant improvements:

• 42% reduction in average hospital stay (2.2 vs 3.8 days)
• 62% reduction in sepsis-related stays (1.75 vs 4.6 days)
• 51% reduction in total bed days (33 vs 68 days)

For Patients:

• Dramatic reduction in anxiety through continuous care team connection
• Empowerment via self-monitoring and immediate specialist access

“How wonderful to feel you are connected—you are not alone.” – Patient

The customer was recognised with the HSJ-Macmillan innovation award for patient safety

More details available on request